{"id":297,"date":"2023-10-09T18:18:25","date_gmt":"2023-10-09T18:18:25","guid":{"rendered":"http:\/\/hdkinoklub.com\/?p=297"},"modified":"2024-07-02T11:53:50","modified_gmt":"2024-07-02T11:53:50","slug":"data-driven-agency-management-how-to-implement-this-in-practice","status":"publish","type":"post","link":"http:\/\/hdkinoklub.com\/index.php\/2023\/10\/09\/data-driven-agency-management-how-to-implement-this-in-practice\/","title":{"rendered":"Data-driven Agency Management: How to Implement This in Practice?"},"content":{"rendered":"

I’ll be honest\u2014I’ve never been the biggest fan of numbers. <\/p>\n

When I first entered college, I chose communications, partly because I believed it would be a perfect fit for someone who wasn’t particularly fond of calculations\u2014a typical misconception for a young university student.<\/p>\n

However, as I continued my studies and delved deeper into this field, I gradually came to recognize that numbers are invaluable allies in any planning process. After all, how can one assess if they’re on the right track without the ability to measure outcomes?<\/strong><\/p>\n

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\"Data-driven<\/figure>\n<\/div>\n

Well, understanding the importance of numbers and data is one thing. Feeling at ease working with them is quite another.<\/p>\n

During my nearly eight-year tenure within communications agencies and consultancies, I’ve come to realize that I’m not alone on this journey. According to a Qlik survey,<\/a> only 24% of decision-makers feel confident in their data utilization skills.<\/p>\n

But here’s the thing\u2014it doesn’t have to remain this way.<\/p>\n

In this article, I want to share a bit about how I overcame my limitations with numbers and became a fully data-driven professional, and how I applied this in agency management.<\/p>\n

I’ll also show you how you can do the same and, if you want, how to get extra help with exclusive management software for agencies.<\/p>\n

Shall we begin?<\/p>\n

Why and how to use data in managing my agency?<\/h2>\n

Among the most common mistakes observed in marketing agencies<\/a> and departments, two prominent issues emerge: the challenge of accurately determining prices for the services provided and the struggles associated with distributing operational expenses, ultimately impacting the stability of financial forecasts.<\/p>\n

Furthermore, difficulties in measuring specific data and the lack of information sharing among teams contribute to these complex scenarios.<\/p>\n

In the midst of this vast sea of information, establishing metrics and, consequently, employing them for decision-making is not such a simple task.<\/p>\n

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\"Data-driven<\/figure>\n<\/div>\n

With numerous concurrent demands, multiple collaborators engaged in a single project, and often tight deadlines, streamlining workflows and rendering data manageable offer a pathway to make more precise decisions. This investment of time and resources can lead to process optimization and foster agency growth.<\/p>\n

The numbers themselves speak volumes: according to the Insights-Driven Businesses Set the Pace for Global Growth<\/a> report, companies that embrace a data-driven approach achieve an annual growth rate of over 30%.<\/p>\n

So, how can you overcome the common challenges prevalent in most agencies and efficiently manage data for more confident decision-making? This is where implementing software can be highly beneficial.<\/p>\n

The adoption of a system dedicated to agency management can contribute to:<\/p>\n