Content marketing offers every business the opportunity to build brand awareness, credibility, and trust \u2013 but only if it\u2019s done correctly. <\/p>\n
Let\u2019s take a closer look at what exactly a content agency does and how working with one can help your business grow.<\/p>\n
What is a content agency?<\/strong><\/h2>\nA content agency is a team of dedicated professionals that helps clients use digital content to achieve a variety of different goals. <\/strong><\/p>\nThe expertise offered by such agencies can help you overcome the fact that there’s now no shortage of competition when it comes to engaging viewers online<\/p>\n
In their recent 2022 insight report<\/a>, the Content Marketing Institute revealed that 51% of respondents said that it had become more difficult to capture their audience’s attention over the past year alone. <\/p>\nA content agency can help ensure that your digital marketing efforts are effective:<\/p>\n
\n- Increase awareness of the products or services your business has to offer<\/li>\n
- Demonstrate why customers should choose your business over your competitors<\/li>\n
- Convert leads into customers<\/li>\n
- Promote customer loyalty and engagement<\/li>\n<\/ul>\n
What\u2019s the difference between traditional and digital content agencies?<\/strong><\/h2>\nThe term \u201ccontent agency\u201d generally refers to an agency that focuses on digital rather than traditional marketing. <\/p>\n
Traditional marketing agencies use things like billboards, TV commercials, or print advertisements<\/strong> to win over customers for their clients.<\/p>\nA digital content agency, on the other hand, might use anything from online articles and infographics to videos, eBooks<\/a>, and social media posts to help you convert customers. <\/p>\nAdditionally, a content marketing agency<\/a> usually offers services like email marketing and search engine optimization (SEO).<\/p>\n![\"writeraccess-free-trial\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" "\\"[ROCK")
<\/a><\/div>\nAccording to data from Demand Metric, 90% of all organizations<\/a> now use content in their marketing efforts. <\/p>\nDigital marketing offers businesses several unique perks over its traditional counterpart:<\/p>\n
\n- Digital marketing is often much more cost-effective<\/li>\n
- Paid online content can be targeted and delivered to customers who fit your buyer persona<\/a><\/li>\n
- Digital content knows no geographic bounds<\/li>\n
- Digital marketers can use analytics to gauge ROIs and perfect their strategy<\/li>\n
- Online content offers brands the chance to actively engage with their customers<\/li>\n<\/ul>\n
How do you choose a content agency?<\/strong><\/h2>\nContent agencies come in a wide variety of shapes and sizes. So how do you choose the one that\u2019s right for you?<\/p>\n
There are several things you\u2019ll want to look for to make sure an agency’s goals align with your own:<\/p>\n
\n- Focus and expertise<\/strong><\/li>\n<\/ul>\n
What part of your content strategy do you want to focus on the most? Maybe you want to focus on written content or blog posts.<\/p>\n
After all, studies show that companies who blog get 67% more leads<\/a> each month than their non-blogging competitors. <\/p>\nIn this instance, you may want to look into a content writing agency<\/a>.<\/p>\nOther agencies focus on niches such as social media, videos, e-commerce, and more. If you\u2019re looking to go all out, you might go with a full-service content agency that covers all the bases.<\/p>\n
The usage of well-round marketing tools like the Content Cloud<\/a> is also an important aspect to pay attention to.<\/p>\n\n- Credibility and reputation<\/strong><\/li>\n<\/ul>\n
Not all content agencies are created equal. Keep in mind, content quality<\/a> plays a huge role in getting your site to the top of Google SERPs.<\/p>\nThat\u2019s why it\u2019s vital to do your research into an agency’s past work, clients, and reviews. If an agency doesn\u2019t make this information readily available, consider it a huge red flag.<\/p>\n
\n- Solid work ethics<\/strong><\/li>\n<\/ul>\n
A good agency should be transparent about everything from its communication process to its rates. <\/p>\n
They should also have a zero-tolerance policy for things like plagiarism, spammy content, log-quality content, and other factors that could tank your Google rating.<\/p>\n
\n- Size and budget<\/strong><\/li>\n<\/ul>\n
Creative content agencies come in a range of different sizes and it\u2019s important to find one that fits your business’s needs.<\/p>\n
If you own a small chain of regional stores, then there\u2019s no need to go straight to the biggest content agency in New York City.<\/p>\n
There are plenty of smaller agencies where your business is likely to get far more attention for a lower rate. <\/p>\n
The key is to find the best content agency that offers everything you need at a price you can afford.<\/strong><\/p>\nTop content agencies that can help your business grow<\/strong><\/h2>\nFinding the right content agency for you will require a bit of research. But we\u2019ll point you in the direction of several top agencies to help you get started.<\/p>\n
Here are several leading agencies and the niches they\u2019re known for:<\/p>\n
\n- Jives Media<\/a>: Small but mighty content agency known for an impressive number of awards<\/li>\n
- Titan Growth<\/a>: Best for ROI-driven SEO and paid content<\/li>\n
- Brandefy<\/a>: Top video marketing agency<\/li>\n
- KeyScouts<\/a>: Best B2B inbound marketing agency for tech companies<\/li>\n
- Fractl<\/a>: Full-service agency that specializes in research-based content<\/li>\n
- Siege Media<\/a>: SEO-focused agency that can help your brand scale effectively<\/li>\n
- Brafton<\/a>: Large international creative content agency with a solid reputation for data-led content strategies<\/li>\n
- S&G Content Marketing<\/a>: Specializes in branding and customer engagement<\/li>\n<\/ul>\n
Want to cut out the middleman?<\/strong><\/h2>\nA recent survey by Statista<\/a> revealed that 81% of marketing professionals outsource the writing of their client’s content. Outsourcing writing assignments such as blog posts and articles to freelancers is incredibly common, even among the best marketing agencies.<\/p>\nWould you prefer to work with talented freelance writers, editors, and directly? Sign up for a free 14-day trial at WriterAccess<\/a> by Rock Content.<\/p>\nAn award-winning content platform, WriterAccess can connect you to some of the industry’s top talent at a fraction of the cost you’d pay the average content agency.<\/p>\n
<\/a><\/div>\nThe post What is a Content Agency and How Can They Help Your Business<\/a> appeared first on Rock Content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"These days, building and maintaining a solid online presence is a vital component of success for any business. If your business isn\u2019t getting the results you\u2019d like online, then working with a reputable content agency may prove the key to taking your content marketing strategy to the next level. Content marketing offers every business the […]<\/p>\n","protected":false},"author":1,"featured_media":331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/329"}],"collection":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":3,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":334,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/329\/revisions\/334"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media\/331"}],"wp:attachment":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The expertise offered by such agencies can help you overcome the fact that there’s now no shortage of competition when it comes to engaging viewers online<\/p>\n
In their recent 2022 insight report<\/a>, the Content Marketing Institute revealed that 51% of respondents said that it had become more difficult to capture their audience’s attention over the past year alone. <\/p>\n A content agency can help ensure that your digital marketing efforts are effective:<\/p>\n The term \u201ccontent agency\u201d generally refers to an agency that focuses on digital rather than traditional marketing. <\/p>\n Traditional marketing agencies use things like billboards, TV commercials, or print advertisements<\/strong> to win over customers for their clients.<\/p>\n A digital content agency, on the other hand, might use anything from online articles and infographics to videos, eBooks<\/a>, and social media posts to help you convert customers. <\/p>\n Additionally, a content marketing agency<\/a> usually offers services like email marketing and search engine optimization (SEO).<\/p>\n According to data from Demand Metric, 90% of all organizations<\/a> now use content in their marketing efforts. <\/p>\n Digital marketing offers businesses several unique perks over its traditional counterpart:<\/p>\n Content agencies come in a wide variety of shapes and sizes. So how do you choose the one that\u2019s right for you?<\/p>\n There are several things you\u2019ll want to look for to make sure an agency’s goals align with your own:<\/p>\n What part of your content strategy do you want to focus on the most? Maybe you want to focus on written content or blog posts.<\/p>\n After all, studies show that companies who blog get 67% more leads<\/a> each month than their non-blogging competitors. <\/p>\n In this instance, you may want to look into a content writing agency<\/a>.<\/p>\n Other agencies focus on niches such as social media, videos, e-commerce, and more. If you\u2019re looking to go all out, you might go with a full-service content agency that covers all the bases.<\/p>\n The usage of well-round marketing tools like the Content Cloud<\/a> is also an important aspect to pay attention to.<\/p>\n Not all content agencies are created equal. Keep in mind, content quality<\/a> plays a huge role in getting your site to the top of Google SERPs.<\/p>\n That\u2019s why it\u2019s vital to do your research into an agency’s past work, clients, and reviews. If an agency doesn\u2019t make this information readily available, consider it a huge red flag.<\/p>\n A good agency should be transparent about everything from its communication process to its rates. <\/p>\n They should also have a zero-tolerance policy for things like plagiarism, spammy content, log-quality content, and other factors that could tank your Google rating.<\/p>\n Creative content agencies come in a range of different sizes and it\u2019s important to find one that fits your business’s needs.<\/p>\n If you own a small chain of regional stores, then there\u2019s no need to go straight to the biggest content agency in New York City.<\/p>\n There are plenty of smaller agencies where your business is likely to get far more attention for a lower rate. <\/p>\n The key is to find the best content agency that offers everything you need at a price you can afford.<\/strong><\/p>\n Finding the right content agency for you will require a bit of research. But we\u2019ll point you in the direction of several top agencies to help you get started.<\/p>\n Here are several leading agencies and the niches they\u2019re known for:<\/p>\n A recent survey by Statista<\/a> revealed that 81% of marketing professionals outsource the writing of their client’s content. Outsourcing writing assignments such as blog posts and articles to freelancers is incredibly common, even among the best marketing agencies.<\/p>\n Would you prefer to work with talented freelance writers, editors, and directly? Sign up for a free 14-day trial at WriterAccess<\/a> by Rock Content.<\/p>\n An award-winning content platform, WriterAccess can connect you to some of the industry’s top talent at a fraction of the cost you’d pay the average content agency.<\/p>\n The post What is a Content Agency and How Can They Help Your Business<\/a> appeared first on Rock Content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" These days, building and maintaining a solid online presence is a vital component of success for any business. If your business isn\u2019t getting the results you\u2019d like online, then working with a reputable content agency may prove the key to taking your content marketing strategy to the next level. Content marketing offers every business the […]<\/p>\n","protected":false},"author":1,"featured_media":331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/329"}],"collection":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":3,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":334,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/329\/revisions\/334"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media\/331"}],"wp:attachment":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
What\u2019s the difference between traditional and digital content agencies?<\/strong><\/h2>\n
![\"writeraccess-free-trial\"](\"http:\/\/hdkinoklub.com\/wp-content\/uploads\/2022\/12\/blog-banners_02.png\" "\\"[ROCK")
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How do you choose a content agency?<\/strong><\/h2>\n
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Top content agencies that can help your business grow<\/strong><\/h2>\n
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Want to cut out the middleman?<\/strong><\/h2>\n
![\"writeraccess-free-trial\"](\"http:\/\/hdkinoklub.com\/wp-content\/uploads\/2022\/12\/blog-banners_08.png\" "\\"[ROCK")
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