However, even the best companies won\u2019t get very far if no one can find them, and that\u2019s where SEO<\/a> comes in.<\/p>\n SEO agencies like yours have their work cut out for them when it comes to helping other companies knock their digital marketing strategies out of the park. <\/p>\n But don\u2019t assume that because all digital-age businesses need SEO, they\u2019d make equally appropriate clients for your agency.<\/p>\n Attracting, winning, and retaining the right clients is essential to running your agency well<\/strong> and <\/em>doing the best job possible for the companies that trust you with their livelihoods. <\/p>\n Here\u2019s what you need to know about how to get SEO clients that are a perfect fit for your roster.<\/p>\n When an SEO agency<\/a> is just starting out, it can take some time to develop a groove and discover which types of projects are truly the best fits. <\/p>\n This is often easiest to do while working with smaller companies, startups, and local businesses.<\/p>\n Such companies may have smaller budgets, but they also bring a lot of potential to the table \u2014 something a growing SEO agency could really use. <\/p>\n Use these initial projects to build a reputation and grow your body of work. <\/strong>Then, when you\u2019re ready, use that experience to land more prominent clients who can really boost your MRR (monthly recurring revenue<\/a>).<\/p>\n Many agency owners spend so much energy worrying about how to get SEO clients to trust them with their companies that they completely forget to invest in their own websites. <\/p>\n Your <\/strong>agency\u2019s website<\/strong><\/a> is the <\/em>best tool you have in your arsenal<\/strong>, so make it everything it needs to be to drive targeted traffic.<\/p>\n Use your own stellar SEO skills to propel your key pages to the top of the SERPs. <\/p>\n Fill your on-site blog with compelling, informative content written to serve the types of clients you\u2019d like to have. <\/p>\n Keep your sales funnel<\/a> in mind as you do so, and be sure to create content for leads in various stages of their unique buyers\u2019 journeys.<\/p>\n Spend much time networking with other service providers in the SEO niche, and you\u2019ll see just how many agencies and marketing pros absolutely refuse to do free work under any circumstances. <\/p>\n However, while that might make sense on paper, those agencies are missing out on a golden opportunity to connect with highly convertible potential clients.<\/p>\n Offering new clients a free <\/strong>SEO audit<\/strong><\/a> is a terrific way to break the ice with them<\/strong>, introduce them to your services, and show them what your team can do. <\/p>\n The average SEO client may know they need help, but they don\u2019t really know how badly. <\/p>\n An audit can clue them in, as well as provide the perfect opportunity for you to explain how you\u2019ll fix things.<\/p>\n LinkedIn<\/a> can be an absolute godsend when it comes to how to get serious SEO clients to notice your agency. <\/p>\n But it\u2019s important to employ the right technique. After all, every LinkedIn user knows what it\u2019s like to be on the receiving end of someone\u2019s spammy, overzealous outreach attempt, and you don\u2019t <\/em>want your prospective clients to feel that way about you.<\/p>\n Instead, use your presence there to create and showcase incredible LinkedIn content<\/strong><\/a> that informs, entertains, and inspires potential clients. <\/strong><\/p>\n Set yourself up as an industry authority on SEO, and use your unique brand voice to forge real connections with people who could benefit from your services.<\/p>\n An agency\u2019s go-to pitch technique can really make or break its ability to land high-quality SEO clients, so it\u2019s crucial to get yours right. <\/p>\n Keep in mind that effective pitches accomplish specific objectives <\/strong>like the following:<\/p>\n You may also wish to break your pitch down into portions and present it over a couple of separate calls or consultations to avoid overwhelming a lead with too much information at once.<\/p>\n The first call should be primarily about getting to know the potential client\u2019s company and prime objectives. <\/p>\n Offering a free audit is a solid way to close. Use the follow-up call to counsel the lead on possible strategies <\/strong>and showcase how your agency can help.<\/p>\n Even if you\u2019re running one of the best SEO agencies on the entire web, you can rest assured that you\u2019re far from the only option in town. <\/p>\n However, most of those options will be offering generic, catch-all SEO services<\/a> that look, sound, and seem just like everybody else\u2019s.<\/p>\n Choosing one or two areas to specialize in is a must<\/strong> when it comes to how to get SEO clients that are perfect fits for your agency. <\/p>\n Niches and specialties help an agency stand out and showcase what its team members are most passionate about.<\/p>\n So what are you <\/em>best at? Maybe you\u2019re a whiz at creating head-turning guest blogs and penning incredible press releases. Or perhaps you\u2019re a serious ace when it comes to technical SEO<\/a> or email outreach. <\/p>\n Shine a spotlight on the areas where you do your best work, and watch the potential clients line up around the block.<\/p>\n Running a successful agency is about more than knowing how to get SEO clients to sign on with you in the first place. <\/p>\n It\u2019s about cooking up a viable strategy for scaling what you do in innovative ways that genuinely benefit your clients. Partnering with other businesses is one way to do this.<\/strong><\/p>\n SEO services often go hand-in-hand with related options like graphic design, copywriting<\/a>, social media marketing, and web development. <\/p>\n Clients looking for one of those services often find they also need one or more of the others, but no service provider can viably be everything to everyone.<\/p>\n Consider partnering with other digital service providers and referring clients around to one another when it makes sense to do so. <\/p>\n Offer a commission or other incentive as a show of good faith<\/strong>, and watch your client base (not to mention your professional network) grow. <\/p>\n It\u2019s a win for everyone involved, especially the clients.<\/p>\n How to get SEO clients that love what you do and are likely to stay with you over the long haul is all about winning people\u2019s trust and proving that you know your stuff. <\/p>\n One of the more effective ways to do that is to become an online <\/strong>thought leader<\/strong><\/a> by seeking out and leveraging online opportunities to share what you know.<\/p>\n You don\u2019t necessarily need to be a major internet personality with a huge following to make a splash this way, either. You just need to know your stuff and be willing to share it.<\/p>\n Information-sharing social platforms like Reddit, Quora<\/a>, or Medium make incredible options for would-be thought leaders, as they come with built-in audiences who are already engaged and looking to learn a thing or two. <\/p>\n Share content that speaks to your expertise, as well as engage with the rest of the community to maximize your results.<\/p>\n No strategy for generating leads or attracting new clients can possibly be considered complete without email outreach<\/a>. <\/p>\n Email has been around nearly as long as the internet itself, and it remains one of the most popular, practical ways for brands to stay in touch with both existing and potential customers.<\/p>\n There are many ways to open up an email correspondence with a lead. Some companies have good luck with a cold email approach, but most get even better results implementing an opt-in strategy. <\/strong><\/p>\n This way, you know <\/em>you\u2019re dealing with highly convertible people who have already shown an active interest in your work.<\/p>\n There are many ways to capture emails for your list, including exit pop-ups that prompt website visitors to subscribe before they leave and informative blog posts that end with clear calls-to-action<\/a>. <\/p>\n Free educational resources, personality quizzes<\/a>, and similar options make great ways to grow your list, as well. Be creative!<\/p>\n <\/p>\n <\/em><\/p>\n You may also be interested in these articles:<\/em><\/strong><\/p>\n <\/em><\/p>\n At this point, you know a bit about how to get SEO clients to notice your agency and help them believe in what you can do.<\/p>\n But growth isn\u2019t something you focus on just once before sitting back and enjoying the ride. It\u2019s an ongoing pursuit for any successful SEO agency, and great content is the key to helping you smash your business goals.<\/strong><\/p>\n Ready to take things to the next level, boost your bottom line, and send your reputation soaring out of the park? <\/p>\n Check out our recorded webinar on <\/strong>how to boost your content performance<\/strong><\/a>. <\/strong><\/p>\n Find out what it takes to create content that converts, discover how to add impact to your content with buyer personas, learn the benefits of various content types, and more!<\/p>\n The post Learn How to Get SEO Clients That Fit Your Agency<\/a> appeared first on Rock Content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" A successful website and online presence are more than just a good idea for a modern business. It\u2019s an essential part of helping a target audience build a relationship with that company\u2019s brand, products, and unique voice. However, even the best companies won\u2019t get very far if no one can find them, and that\u2019s where […]<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/355"}],"collection":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":3,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":358,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/posts\/355\/revisions\/358"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hdkinoklub.com\/index.php\/wp-json\/wp\/v2\/tags?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Start small and scale up later<\/h2>\n
2. Turn your site into a content machine<\/h2>\n
![\"\"](\"http:\/\/hdkinoklub.com\/wp-content\/uploads\/2022\/05\/Content-Marketing-Kit-750x200px.jpg\" "\\"[WA]")
<\/a><\/div>\n3. Entice leads with free SEO audits<\/h2>\n
4. Leverage your LinkedIn presence<\/h2>\n
5. Master the art of the pitch<\/h2>\n
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6. Consider niching down<\/h2>\n
7. Cultivate beneficial partnerships<\/h2>\n
![\"How](\"https:\/\/rockcontent.com\/wp-content\/uploads\/2021\/04\/SEO-Maturity-Assessment-Banner-750x250-1.png\" "\\"Assessment:")
<\/a><\/div>\n8. Embrace opportunities to educate online<\/h2>\n
9. Implement a solid email outreach strategy<\/h2>\n
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![\"writeraccess-free-trial\"](\"http:\/\/hdkinoklub.com\/wp-content\/uploads\/2022\/11\/blog-banners_09.png\" "\\"[ROCK")
<\/a><\/div>\n